Emotional Intelligence

What Is It & Why Do You Want It?...

Being successful in business requires more than just a good education, years of experience and smarts. It also requires insight, social skill and sensibility. To climb the career ladder, someone also must be able to control impulses, read situations and people, influence others, and manage stressful situations: easier said than done.
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The EQ Advantage

Researchers call this emotional know-how Emotional Intelligence, or EQ. Emotional Intelligence is a set of skills that include one's ability to recognize their own impulses and moods and the ability to read situations accurately and respond most appropriately depending on the situation or person they are dealing with. You've probably heard it called "soft skills", "people smarts", "social savvy", or "street smarts". EQ is all of this and more.

The credit goes to Daniel Goleman for popularizing the concept of EQ in his book Emotional Intelligence: Why It Can Matter More Than IQ (1995). In it, he identified five major characteristics of Emotional Intelligence: Self-Awareness, Self-Regulation, Motivation, Empathy and Social Skill.

Our firm uses these five characteristics along with five additional ones and assists organizations in strategically applying them to leadership initiatives: interviewing and selection, succession planning, performance coaching, and learning & development.

Ten Key EQ Skills


is how someone understands their own feelings, behaviors, and motivations. This is demonstrated by being in touch with the perception of others, being aware of strengths and weaknesses, someone who has a candor and sense of humor about themselves and a realistic self-confidence.


is the ability for a person to manage their impulses to not say or do inappropriate things even when the urge is strong. It includes the ability to think before acting, considering the negative consequences of impulsive behavior and managing feelings constructively rather than allowing them to dominate and undermine performance.

Social Skill

is the way someone handles themselves in interpersonal interactions. This is demonstrated through reading non-verbal body language, establishing and maintaining effective relationships, and utilizing strategic socializing to build a wide network.


refers to how someone applies themselves in life. Those with high Motivation are motivated intrinsically and have the ability to persevere toward goals with enthusiasm and determination, even after failure.


is being able to read the emotional needs of another and respond to them in a way that is most appropriate. Someone with high Empathy recognizes that they must frame the same message differently depending on the audience.

Stress Tolerance

is the ability to handle various levels of stress coming from multiple sources. Those with high Stress Tolerance can handle high levels of stress without losing productivity or effectiveness.


is the ability to handle changing circumstances and expectations without disruption. Someone with high Flexibility can handle changing conditions and uncertainty while maintaining their productivity.


is the ability to understand the spoken and unspoken dynamics of a situation and mediate differences of opinion to negotiate desired outcomes. Someone with high Influence is able to read situations and people in order to positively influence others.

Problem Solving

refers to how someone recognizes a problem and can think of several viable solutions that can be implemented to create win-win results. Someone with problem solving can evaluate alternatives and solutions thoughtfully and objectively before making decisions and has multiple contingency plans.


is the ability to look at the brighter side of life and to maintain a positive attitude. Optimism is demonstrated by persistence in seeking goals despite obstacles and setbacks, a belief that positive change is possible in themselves and others, someone who sees each problem as an individual occurrence rather than a grand plan against them and who operates from the hope of success rather than the fear of failure.

The qualities of EQ are easily recognized as street smarts but what most people don't realize is that it is a bona-fide characteristic, one that can be recognized, measured and increased.

There is a correlation between high EQ and success in life. EQ is not the measurement of one's personality, it is not a way to predict one's career and it is not static. EQ can change over time and it is correlated to maturity: there is typically an increase in one's EQ over the course of his or her lifetime.

Goleman (Ph.D. and professor at Harvard) when conducting validity and reliability studies found that EQ proved to be twice as important as IQ and technical skills for jobs at all levels. Moreover, EQ can account for the entire advantage in positions of higher responsibility. The best news about EQ is that it can be learned. Unlike IQ, which stays constant after the late teens, EQ is a set of competencies one can develop, much like a technical skill.

Being strong in technical skills creates value for the organization, but at some point, those who lack Emotional Intelligence fail to achieve the results they need to within their departments, from their peers or in themselves. Some will hit a plateau in their career, some will change jobs frequently and some are forced to step down from management responsibility.

Having EQ is contagious, acting as a catalyst to enhance the work experience for everyone. Therefore, developing Emotional Intelligence in one often benefits a whole team. And because EQ is a collection of skills that can be learned, real results can be seen from increased awareness, practice and coaching.

In the past, training on topics like stress management and assertiveness skills were relegated to a soft skills training program, treated as a luxury and only offered after the training budget paid for technical training or hard skills. In reality, these are critical success factors that should not be dismissed as mere 'nice-to-haves'. For example, the Hay Group states one study of 44 Fortune-500 companies found that salespeople with high EQ produced twice the revenue of those with average scores. In another study, technical programmers demonstrating the top 10% of Emotional Intelligence competency were developing software three times faster than those with lower competency. What these studies point out, is that Emotional Intelligence is directly related to the bottom line, and is anything but soft.

The best way to increase organizational EQ is to include the critical success factors as part of the core competencies that employees need to have. Individuals responsible for interviewing and hiring need to be educated on how to discover EQ skills, and how to measure the competency levels of current employees in order to target training to identify and provide training in opportunities for growth. You may just see your old soft skills training in a whole new light.

Putting It To Work...


By using custom designed job assessment tools you can create a targeted 'ideal' candidate profile to help you separate the best from the rest. Then, through Interviewing for EQ strategies managers learn to ask the right questions and interpret candidate answers to determine if they have the 'must-haves' for job success.

You can supplement this process by using a valid, legal, EQ self-assessment tool that the candidate can take prior to the interview. This tool is designed to assist the hiring manager in getting beneath the surface and to design targeted interview questions.


If you have a strong individual contributor who is a talented asset to the organization but isn't performing to their optimal ability due to interpersonal conflicts, leadership style, or communication issues, it may be worth considering a retention investment in one-on-one performance coaching. With Emotional Intelligence at the heart of the program, employees with high technical savvy learn to tap into the power of EQ to raise their influence and interpersonal effectiveness with all personality types and levels.


"When I calculated the ratio of technical skills, IQ and emotional intelligence as ingredients of excellent performance, emotional intelligence proved to be twice as important as the others for jobs at all levels."  Daniel Goleman, author of Working with Emotional Intelligence.

This powerful finding helps to explain why Leadership Development programs that do not include the concept of emotional intelligence are incomplete and may fail to bring about real and lasting results. The first step to increasing EQ is through awareness.

If your organization already offers a leadership training program, a module on the ten practical EQ skills would be a strong addition. Leaders need to demonstrate strength in self- control, empathy, problem solving and influence. EQ is important for new and seasoned leaders alike.

You can include a 360-degree feedback tool designed to measure EQ for those in leadership positions. This tool is most effective for creating change-inducing awareness because it includes self, supervisor, peer, and subordinate feedback.

Frequently Asked Questions About EQ

How is EQ different from IQ?

IQ is a measure of internal factors (thinking and reasoning skills). According to research, IQ is static; meaning, it peaks in the late teens and does not improve after that regardless of life experience. Conversely, EQ is a measure of someone's behavior and ways they interact with others and the world around them. EQ can change over time and it is correlated to maturity: there is typically an increase in one's EQ over the course of his or her lifetime. IQ is often described as book smarts, EQ could be described as street smarts.

Why is it important in the professional world?

Although technical skill, education and experience play vital roles in successful selection and career development, it is often other skills that determine how well someone performs on the job. Someone with high EQ is able to communicate well with others, has empathy and initiative, can use practical thinking for problem solving and can manage their own impulses to best influence others. Leadership positions, in particular, require this combined skill set in order to best lead a team to high performance.

Can I use EQ for candidates in hiring and selection?

Yes. Today more than ever, it is difficult to do traditional reference checking on candidates. Many companies have decided to only confirm someone's prior position and dates of employment in lieu of a report on their performance. As a result, many employers are looking for other ways to determine how a candidate will behave on the job, particularly in their interpersonal interactions. In addition, companies are realizing that just as today's business environment has grown more complex so have the candidates and in turn, the decision making process. Organizations have begun to realize that to increase the caliber of their teams and decrease hiring costs, they needed additional resources to help them go deeper than what's on paper. Penumbra Group offers training programs on Interviewing for Emotional Intelligence.

Can I base my hiring decision on EQ alone?

No. EQ should not account for more than 20% of the hiring decision. Any organization attempting to measure EQ as part of the interviewing process, should never use it as the only reason a candidate is selected or not selected for a position. It is one of several indicators used to determine the most qualified person for the job. The best candidate should be selected based on work experience, formal education, work history, the interview, employment references, skill inventory and EQ.

Are there assessment tools for Emotional Intelligence?

Yes. There are several valid instruments on the market that test emotional intelligence...

  • EQi and EQi360
  • ECI and ESCI
  • 6 Seconds
  • Talent Smart

Are there case studies?

Much research has been done on the benefits of selecting and retaining those employees with high EQ. Here are some examples of documented cases...

  • In one year, the US Air Force invested less than $10,000 for Emotional Intelligence assessment and saved $2,760,000 in recruitment.

  • American Express invested in Emotional Intelligence training and during the year following the training found individuals increased sales revenues by 20% more than those without training; regional managers experienced business growth of 6.63% higher than those without training.

  • At L'Oreal, salespeople selected on the basis of Emotional Intelligence had 63% less turnover then those selected using traditional methods.

  • Hay/McBer studied 44 Fortune 500 companies and found salespeople with high EQ produce twice the revenue of average performers.

There are many other examples available at www.eiconsortium.org.

Contact Penumbra today and see how we can help you or your business through Emotional Intelligence.

Test Your EQ Now!

The EQi 2.0 published by Multi Health Systems.

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The ESCI published by Korn Ferry/Hay Group.

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Oct162018Leveraging Your EQFt. Worth, TX More Info
Nov142018The Power of Leveraging Your Emotional IntelligenceNew York City, NY More Info
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